The Southern Ocean County Chamber of Commerce, along with its tourism branch, the LBI Region Destination Marketing Organization, joined forces with wedding industry leaders and nearly 60 of its members on Sunday, April 21, for the fifth annual Wedding Road Show on Long Beach Island and the local mainland area. The self-guided tour of the region’s local wedding venues helped showcase the area as a year-round wedding destination, complete with everything and anything a bride and groom could want for their big day.
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| Photo by Jack Reynolds A prospective client the Sweet Memory Cake Shoppe display at the Brant Beach Yacht Club. |
“This event generates revenue,” Lori Pepenella, destination marketing director of the SOCCC, said in a press release. “Contracts are signed and deposits are made not only the day of the Wedding Road Show, but throughout the following year for our local businesses. This allows brides and their families to explore our area and see first hand the possibilities of a one of a kind wedding, vacation, or even a weekend getaway,” she added.
According to the press release, the event drew brides from all across the country, including Washington state, Virginia, Delaware, Pennsylvania and New York. Brides from all over New Jersey came to check out the many different wedding options, too. More than 150 registered brides and their entourages, consisting of grooms, wedding parties and family members, filtered through the show directly to members who were set up throughout 11 locations.
The local businesses played host while booking dates and services and introducing new customers to everything the area has to offer. The event was captured by E Video Productions, which for the past four years has been videoing a documentary to focus on the location, as well as its wedding professionals and future married couples.
Entertainment, hors d’oeuvres, photography, video, concierge services, floral and table displays, invitations, ceremony ideas, cake sampling, accommodations and even standup paddleboard lessons for bridal parties were offered as wedding options.
The Wedding Road Show is sponsored by Demetrios Bridal, Dante Zeller at Uniformity, NJ Bride, The Knot, NJWedding.com, Celebrations Magazine, Jersey Shore Wedding Association, Magic 100.1FM, For The Bride magazine, Ocean Tent, Trolley Tours and the NJ Division of Travel and Tourism. A VIP experience prize was donated by NJWedding.com, The Gables, Camille Floral Designs, Shining Star Limousine and A Sweet Memory, whose winner, Ashley Taluba and her fiancé, Peter Gallagher, came from Roselle Park, N.J.
— Kelley Anne Essinger
This article was published in The SandPaper.
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