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| Photo by Ryan Morrill Lauren Cirulli, Shelby Rider and Kaitlyn Winnie take a break from hair and makeup to discuss the Battle of the Strands. |
When Tiffany’s Salon and Spa staff members received word about the third “Battle of the Strands,” a hair, makeup and wardrobe competition that showcases salon teams’ original, avant garde looks, they decided to use their professional expertise to enter the competition and benefit the greater good of the community. The panel of industry icon judges includes master colorist Kim Vo, best known as a judge for the hit series “Shear Genius,” as well as Kelley Donahue, editor in chief and beauty director of American Salon, the industry’s go-to magazine for the past 135 years.
“We wanted to help put LBI back on the map and to kind of show everybody that if we were to get to (the semifinals in) Vegas that LBI was still alive and our salon is still here,” said Kaitlyn Winnie, a hair stylist at Tiffany’s, who began working at the salon a year ago after growing up around the industry and attending Rizzieri Aveda School in Marlton. “We looked at it as more of a competition for everybody.”
“It’s an amazing opportunity to be able to compete in something as big as a competition in Vegas. It’s great exposure not just for our salon, but for ourselves,” added Lauren Cirulli, an esthetician at Tiffany’s, who gave up acting with Surflight Theatre and Our Gang Players 10 years ago to take up makeup artistry.
Tiffany’s submitted a one-minute video, produced by Kaltenbach Productions, which features Winnie doing hair and Cirulli applying makeup on salon assistant Shelby Rider. The video, dubbed “Diary of a Mad Rocker,” shows off some of the salon’s best and most creative talent. Pieces of lace are even used as a makeup tool for under-eye application.
“We wanted to think of something that would be different from what other places would do. We wanted to do more of a fantasy, crazy kind of thing, rather than just show our normal, everyday work,” said Winnie.
“When you think of Vegas, you think of extreme. We wanted to keep our own niche, but we still wanted it to be out there enough where it would catch people’s attention,” added Cirulli. “It is Vegas; it’s not straight hair. It’s big and glamorous, and we can do that. We wanted to show off more than just the traditional bridal makeup, touch-up, haircut thing.”
While the video entry showcases the salon’s extraordinary capabilities, snippets of beach-goers relaxing at the beach in Surf City, where Tiffany’s is located, also give the video a homegrown touch.
The salon’s video is one of the top 24 video qualifiers and has 434 votes to date. Public online voting will end on Monday, Sept. 9, and the top four teams will advance to the semifinals in Vegas. The finals will take place on Monday, Oct. 14. Along with great exposure, the winning team will be awarded $100,000 in prizes.
“I want to win,” said John Karras, owner of Tiffany’s. He said he is ecstatic that his salon team has received the opportunity to compete against the industry’s best professionals.
“I want to go to Vegas and do this,” agreed Cirulli.
To vote for Tiffany’s in the video qualifier, go to http://battleofthestrands.us/tiffanys-salon-spa/.
— Kelley Anne Essinger
This article was published in The SandPaper.
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