The Sea Shell Resort and Beach Club in Beach Haven celebrated its final Full Moon Party of the summer last Friday, Aug. 23 with the customary mayhem. Mechanical bull rides, balloon animals made by a wacky stilts walker, eccentric palm readings and whimsical face paintings were part of the usual repertoire. Party-goers indulged in the festivities, dancing around the inside bar, while Staten Island cover band Man Down played unique renditions of mash-ups, including songs from “Grease” to “Ferris Bueller’s Day Off.”
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| Photo by Ryan Morrill Jetty models work it for the audience hanging out on the back patio. |
In the mix of good, old-fashioned pandemonium, local surf and skate apparel company Jetty touted its new fall clothing line alongside Farias Surf and Sport, showing off the hottest Insight bikinis, during the annual Full Moon Fashion Show. More than 35 local male and female models, all 21 and older, casually strutted around The Sea Shell’s inground pool, located just yards from the beach on the outdoor patio, while onlookers let loose. Local resident Tommy Law, a Lost and OluKai representative, emceed the event.
“It’s an outlet to show our new line in a really fun, exciting, energetic atmosphere,” said Danielle Corso, Jetty’s social media, marketing and events coordinator. “It’s really laid back in an Island-vibe kind of way so we can have fun with our clothes and our models and with Farias. It’s almost two shows in one,” she added.
Tent sale items left over from Jetty’s prior clothing lines also gave the evening’s event-goers a chance to purchase “throwback designs” for a deeply discounted rate. “Unite and Rebuild” items were available, too.
Before the show, the models hung around the outside tiki bar, sipping on complimentary wine and getting ready for their big entrance.
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| Photo by Ryan Morrill Man Down keeps the crowd dancing inside the club. |
Victoria Rudden, 23, of Barnegat Light, who sported a neon yellow, pineapple-printed two-piece, which she said she got to choose because she is a fashion show veteran, caught some rays earlier in the day and had her hair done at Tiffany’s Salon and Spa in Surf City. This year’s fashion show marked her third time as a model participant.
“It’s really fun helping out local businesses and representing local clothing companies like Farias and Insight and Jetty. They’re all amazing businesses, and they offer awesome styles,” said Rudden. “It’s an honor to be a part of such a great event. It’s not my first time, and it definitely won’t be my last time.”
The fashion show, which used to be run by Farias at the Black Whale Bar and Fish House in Beach Haven, was originally a fundraiser for Alliance for a Living Ocean. But after a couple of years, the event turned into a promotional affair, explained Janet Brown, a merchandiser at Farias. She said Farias and Jetty contribute to the environmental organization in different ways, such as partnering with it during the Coquina Jam and Clam Jam.
“The people that truly want to donate to ALO aren’t looking for a bikini contest. So it didn’t make sense to continue down that avenue, but it did make sense for us to use the opportunity for promotional work,” said Brown. “It’s been a real team effort with Jetty and The Shell. Tom Hughes (Shell owner) has been generous enough to let us use his space and take advantage of the Full Moon Party,” she added.
Jetty’s fall clothing line, which is set to include garb such as flannels, button-downs and screen-printed T-shirts designed by Jetty’s creative director John Clifford and local artist Joe Hodnicki, as well as hoodies, zip-ups, jackets, khakis and board shorts, will be in stores throughout the Eastern seaboard, including New Jersey, New York, Rhode Island and Maine, within the next two to three weeks. Farias will be one of Jetty’s main retail outlets.
— Kelley Anne Essinger
This article was published in The SandPaper.
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