When The
SandPaper spoke
with Brant Beach resident and Viavo business
owner Stacey Maggio, she was driving down the highway with the sun
shining in her eyes and the warm breeze blowing through her hair. But
she wasn’t heading to Long Beach Island, and she wasn’t breaking
any highway safety laws, either. She was being chauffeured to the
Luxe Hotel in Beverly Hills, California, where she was staying the
night before heading to the Daytime
Entertainment Emmy Awards at
the Beverly
Hilton in
Hollywood on Saturday night.
Viavo
Organic Body Polish, Maggio’s newest avocado-based beauty product,
had been hand-selected to premiere in the Emmy nominees’ gift
bags. Maggio couldn’t have been more ecstatic about the
opportunity.
“I
was part of the bag assembly yesterday, and there’s about 30 other
companies here, of which I was the only one who gave away a full
retail-sized beauty product,” Maggio exclaimed. “It’s pretty
neat to be behind the scenes and to see some of the other
entrepreneurs and their products. Other people are giving out coupon
codes or smaller sample sizes, but no one else elected to give out a
full-sized product. So I think I’m really going to stand out and
make a good impression here tomorrow night.”
The
Emmys picked up the organic beauty product after watching
a YouTube video
titled “Preserve
Your Sexy with Viavo,”
which Maggio created through an Internet marketing company called “I
wear your shirt.”
She paid just $70 for the 66-second trailer and thought every penny
was worth it.
“A
$70 YouTube video got me to Hollywood!” Maggio said with a
laugh. “That’s a pretty powerful medium when you think about
what print campaigns are costing people versus all the free
mediums that are available through social networking. That’s
where I’m directing my business this year moving forward.”
|
Photo courtesy of Stacey Maggio
Maggio showcases an Emmy nominees'
gift bag, featuring her Viavo skincare
product, before heading to the red carpet.
|
Maggio
has been spending her summers on the Island with her family since the
time she was 3 years old. After graduating from the University
of Colorado with a communications degree, she eventually
moved out to California, where she began working in the marketing
department at Sony
Electronics. After obtaining her esthetician’s license, she
decided to combine her passion for beauty with her background in
marketing and launch her own beauty line.
Maggio
decided to center her beauty products around Southern California, the
avocado capital of the world – a niche she found came with a good
reputation. Avocados consist of a natural oil that’s renowned for
its skin-softening fatty acids. Chock full of vitamins A, B, D and E,
avocado oil is also known for its anti-wrinkle and antioxidant
properties. Having found her forte, Maggio decided to name her
company after the saying viva
la avocado,
or “long live the avocado,” and in 2006 Viavo was born.
The business went dormant for a few
years after Maggio began suffering from sarcoma of the eye, a rare,
inoperable cancer. She moved back to the Island to be closer to her
doctors and her family, where she laid low for a couple of years
before “resurrecting” Viavo in 2010. Since then, things have been
moving in an upward spiral for both Maggio and her company.
Maggio hopes the Emmys will help
take her beauty products to the next level. She said having one of
her best beauty products in the hands of big-name celebrities is the
kind of “once-in-a-lifetime opportunity” every entrepreneur
dreams about.
“The
best thing that could happen coming forth with this is that one of
the celebrities tweets or Facebook-chats
that they like my scrub, and that goes viral, to the point where my
website is hit with what’s called the “Oprah Effect,” and the
product becomes like a household name overnight. The branding market
with this opportunity is beyond my wildest dreams,” she said.
Although Maggio doesn’t expect to
leave the Jersey Shore anytime soon, she hopes to take her company
from the Garden State to the Golden State within the next three to
five years.
“Have
you ever lived in the Golden State? It’s called that for a reason.
It’s incredible out here; I dream about it. It’s Long Beach
Island on steroids, all year-round!” she gushed.
Maggio’s first step in getting
back to California full-time includes offering Viavo to the Luxe
Hotel and the Beverly Hilton as an exclusive product until the end of
the year. She’s also vowed to convert Viavo into a completely
organic product line by the end of this summer.
“There’s
a national trend growing toward organic products, and I need to pay
attention to that organic market because people are moving in that
direction,” Maggio remarked.
Viavo
beauty products can be found locally at Firefly and Tiffany’s
Salon & Spa in Surf City; Dejavu
Nails in Ship Bottom; Tula
the Boutique and Make-n-Scents in Beach Haven; Lather Me
Body, Bath & Barber Shop in Manahawkin; and at Luxe
Day Spa in Egg Harbor Township. For more information about
Viavo, visit viavo.net.
This article was published in The SandPaper.